Picture this: a potential customer lands on your Shopify store, clicks around, adds some items, but then, for whatever reason, ends up on an empty cart page. What do they see? Usually, just a lonely message: “Your cart is empty.” That’s it. A dead end in their shopping journey. It’s a surprisingly common scenario – and a huge missed opportunity for turning browsers into buyers.
Why Your Empty Cart Page Matters More Than You Think
Right now, empty cart upsell is trending, as more Shopify merchants realize the potential of this underutilized page. With cart abandonment rates hovering around 70% (thanks, Baymard Institute), every bit of optimization helps. Many stores still see the empty cart as just that – empty. But what if it could instead showcase bestsellers, trending items, or personalized picks that inspire customers to keep shopping?
Who Sees Empty Cart Pages?
Direct URL Visitors
Sometimes, a customer navigates directly to their cart from a bookmark or a saved link. These visitors are likely already familiar with your store, making them prime candidates for upselling.
Cleared Cart Users
Whether they’ve removed items or their session timed out, users with a cleared cart are often still in a buying mindset. Offering them curated collections can reignite their shopping interest.
New Visitors from Ads
When new customers land on your store via ads, a well-designed empty cart page can capture their attention and direct them to key products or promotions.
What to Show Instead of Nothing
Curated Collections
Highlighting curated collections or categories can guide users to explore more of what your store offers. Think seasonal picks or customer favorites.
Best Sellers and Trending Items
Showcasing what’s hot right now can leverage social proof, encouraging customers to make a purchase based on what others love.
Personalized Picks
Utilizing past browsing data to suggest personalized products can dramatically increase engagement and sales.
Want to see this in action? Boost My Cart gives you milestone rewards, cross-sell, empty cart upselling, and more — all for just $19/month with a 15-day free trial. Start your free trial →
How Boost My Cart Solves the Empty Cart Problem
No Code Needed
Boost My Cart allows you to transform your empty cart page without any coding. Just a few clicks and you’re set.
Instant Updates
Set up and manage what products or collections are shown with ease. Updates are instant, ensuring a fresh look for returning customers.
Integration with Existing Tools
Seamlessly integrate with Shopify themes and other tools to maintain a cohesive brand experience.
Real Results from Shopify Merchants
Consider a merchant with a $145 AOV. By implementing empty cart upsell strategies, they see a 20% increase in AOV, adding $29 to each order. Over 1,000 monthly orders, that’s a $29,000 revenue boost, all without additional ad spend.
FAQs
What is empty cart upselling?
Empty cart upselling involves displaying products or offers on an otherwise blank cart page to encourage further shopping.
How does Boost My Cart help with empty cart upselling?
Boost My Cart allows you to easily set up and customize what appears on your empty cart page, driving additional sales and engagement.
Is Boost My Cart suitable for small stores?
Absolutely. At just $19/month with no success fees, it’s designed to be affordable for stores of all sizes.
Can I try Boost My Cart before committing?
Yes, you can start with a 15-day free trial, no credit card required.
Conclusion
Don’t let your empty cart page be a lost opportunity. With Boost My Cart, you can turn a potential dead end into a dynamic and profitable part of your store. Start rethinking your cart as a conversion powerhouse today.
Ready to Turn Your Shopify Cart into a Revenue Engine?
Boost My Cart gives you milestone rewards, cross-sell recommendations, empty cart upselling, and more — all at $19/month flat. No success fees. No hidden costs. 15-day free trial included.
